The Company
INSIGHT
for Research and Marketing Services was launched in 1998 and has
successfully grown into a full service of home shopping noted for its flexible
approach and quick response to client requirements.
INSIGHT is a company committed to
serving and addressing the needs of our customers in the most professional
manner possible. Our professionalism
stems from our team of highly qualified staff which has the right blend of a
strong academic background coupled with an equally powerful wealth of practical
experience. Together we are dedicated to satisfying clients’ needs.
Following is a briefed introduction of the specialized service offered by
INSIGHT:
Home Shopping
With the launch of Insight came the groundbreaking initiative known as MEGA
MART. After months of thorough
research, Insight introduced the concept of Egypt's first-ever home shopping
catalog.
As Insight predicted, our initiative was met with enthusiasm from Egyptian
consumers and producers and has experienced great prosperity ever since its
introduction in December of 1998 where product sales have noticeably increased.
On the one hand, MEGA MART has been able to reach out to a large segment
of Egyptian consumers by giving them an extremely convenient service. This convenience can be attributed to
the features that we offer as a part of our service. First and foremost, our telephone
lines are open to customers seven days a week, while we also offer express
delivery. Secondly, we offer a wide
range of top quality products at competitive prices, where some of the items
available are exclusive to MEGA MART.
In addition to these features, orders and payments are made with extreme
ease and this is highlighted by our special incentives and points program that
we offer our members. More and more
consumers are now turning to MEGA MART and are capitalizing on the
advantages of home shopping.
On the other hand, producers have been wise to take advantage of MEGA MART,
one of the most efficient marketing and advertising tools available in Egypt
today. By including their products
in MEGA MART, producers are able to reach customers in
their homes and offices, thus increasing their market size and client base
considerably.
Initially, MEGA MART was a unique method of selling and promoting
products for hundred of consumers and suppliers respectively in a highly
competitive retail market.
Having established a presence in the shopping market through catalogs
over the last twelve years and for suppliers that have stores in our shopping
catalog. MEGA MART
expanded the functionality of its presence to further enhance the shopping
experience and to move into a number of other vertical market segments including
going online by building an e-commerce site
www.MegaMart.cc with the intention include i.) wider range of products
with a frequent update; ii.) 24 X 7 presence, and iv.) more
customer coverage.
Our operation differentiate us by integrating multiple sales channels,
including Ads, orders, and shipping.
Thus giving our clients’ customers greater control over our shopping experience.
Through the tremendous exposure available on the World Wide Web, we
anticipate that this integration will give our customers the added value of
being online and to increase awareness of MEGA MART.
In addition, we commercially were the first company that introduced the
shopping concept through our MEGA MART catalogue in December 1998. Since its introduction, our high
quality publication has provided our customers the ability to purchase products
and our suppliers to open 24 x 7 an outlet in a growing number of consumers.
MegaMart Customers Profile
Main characteristics of our customers’ profile:
|
Description
|
Ratio
|
|
Gender
|
49% males
51% female
|
|
Hold a credit card
Cash On Delivery (COD)
|
80%
20%
|
|
Location
|
78% Greater Cairo
22% other cities
|
|
Social class
|
14% A (celebrities, executives, and people with expected income of LE 10,000 +
per month)
68% B (people with expected income of LE 2,000 – 10,000 per month)
18% unspecified
|
|
Age group
|
68% 30+
28% 21 – 30
04% 16 – 21
|
|
Occupation
|
73% employed
08% business owner
05% housewives
14% unspecified
|
Customer’s breakdown by number of orders
|
Description
|
Ratio
|
|
Customers who placed only one order
|
36%
|
|
Customers who place more than one order
|
64%
(Average annual order is 2.2)
|